# identity.md

## Organization Overview
- **Company Name:** Monday Zero Alcohol Spirits
- **Mission:** To enable a cultural shift towards self-care, staying sharp, and living life without compromise, providing handcrafted, great-tasting, non-alcoholic spirits for those who refuse to choose between good health and great taste.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in Southern California. Date forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Monday fosters a culture that values self-care, staying sharp, and living life without compromise, emphasizing good health and great taste. (See: https://drinkmonday.co/pages/our-story)

## Operations & Structure
- **Business Model and Operational Approach:** Monday crafts and sells handcrafted, alcohol-free spirits, including Gin, Whiskey, and Mezcal, made from natural ingredients.
- **Location(s) and Geographic Presence:** Operations are based in Southern California, where the spirits are crafted at their distillery.
- **Key Partnerships and Affiliations:** Details forthcoming.